THE NEW YORK TIMES: If the Steve Jobs era was defined by technological innovation, the Tim Cook period was one of exceptional financial growth.
When Tim Cook took over Apple in 2011, leaders from Silicon Valley to Wall Street predicted that the company’s best days were behind it. They feared that without Steve Jobs, Apple’s innovative chief executive, the company would falter.
They were wrong.
Over 15 years, Mr. Cook has engineered Apple’s rise from a Silicon Valley darling worth $350 billion into a cash-generating giant worth $4 trillion. The company’s annual revenue quadrupled, and its profits rose fourfold. The iPhone became ubiquitous, the Apple Watch proliferated, and the company developed credit cards and TV shows.
Apple’s growth is a testament to how Mr. Cook turned the iPhone into one of history’s best-selling products. Introduced by Mr. Jobs in 2007, the iPhone started the smartphone revolution, changing the way people work, socialize and travel. But Apple was selling only 72 million iPhones a year when Mr. Jobs died and Mr. Cook took over.
Two years later, Mr. Cook struck a deal with China’s largest wireless company, China Mobile. By the end of that year, Apple had more than doubled the number of iPhones it sold, and China was cementing itself as the company’s largest market after the United States. » | Tripp Mickle and Karl Russell | Tripp Mickle reported from San Francisco, and Karl Russell from New York. | Tuesday, April 21, 2026
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