Showing posts with label Starbucks. Show all posts
Showing posts with label Starbucks. Show all posts
August 10, 2009
THE TELEGRAPH: The majority of top US brands are using Facebook to promote their products, dispelling the myth that the social networking site is an unattractive environment for advertisers.
According to Facebook, 83 of the top 100 advertising spenders in the US, as ranked by AdAge, the research group, use the site and have signed commercial partnerships.
Brands such as Nike, Coca-Cola and Starbucks, advertise across the site in a variety of ways. Many brands also have their own profile pages which they do not have to pay for and often boast several millions fans. This facilitates a lot of commercial activity on people’s personal pages, often without them thinking of it in that fashion. Starbucks, for instance, has more than 3.7 million fans on its page.
Sheryl Sandberg, Facebook’s chief operating officer told the Financial Times: “If you look at people’s profile pages, you’ll see a lot of commercial activity even without advertising.”
The news appears to counter the initial hesitancy many advertisers felts about promoting their brands via the popular social network – for fear of their logos appearing alongside inappropriate or offensive material.
As recently as May this year, Tesco pulled advertising from all Facebook group pages after its adverts were being served alongside groups supporting Holocaust denial and the BNP. The company, and others which suffered a similar experience, such as Vodafone and O2, continued to advertise on the Facebook home page or personal profile pages. >>> Emma Barnett, Technology and Digital Media Correspondent | Monday, August 10, 2009
February 19, 2009
Listen to GUARDIAN audio: Andrew Clark on Peter Mandelson's tirade against Starbucks >>> Patrick Wintour, Political Editor | Thursday, February 19, 2009
THE INDEPENDENT: Mandelson strop: Who the F@#! Is Howard Schultz?
The Starbucks boss provoked an extraordinary response from Lord Mandelson when he dared to criticise the state of the British economy
Lord Mandelson’s famed silver-tongue deserted him on a business trip to New York when he responded with a four-letter tirade against one of America’s most senior entrepreneurs, the Starbucks boss Howard Schultz.
The American, chief executive of the world’s biggest coffee chain, spoke of his corporation’s recent struggles in a television interview. “The concern for us is western Europe and specifically the UK,” he said. “The UK is in a spiral.” Mr Schultz described consumer confidence in Britain was “very, very poor”. >>> By Martin Hickman and Nigel Morris | Thursday, February 19, 2009
The Dawning of a New Dark Age – Paperback (US) Barnes & Noble >>>
The Dawning of a New Dark Age – Hardcover (US) Barnes & Noble >>>
January 09, 2008
BBC: Starbucks has sacked its chief executive Jim Donald and handed the reins back to its chairman and former chief executive, Howard Schultz.
The announcement saw shares in the firm jump more than 10% in early Tuesday trading on Wall Street.
The news is part of the coffee giant's plans to lift its fortunes, which also includes closing some US stores and slowing the pace of opening new ones.
Starbucks shares have fallen 50% in the past year as its US sales have slowed.
It will give more details of its plans when it reports results on 30 January. Starbucks sacks chief executive >>>
Mark Alexander (Paperback)
Mark Alexander (Hardback)
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