Thursday, 8 July 2010

Amazon Launches Grocery Service in UK

INTERNET RETAILING: Amazon, the internet retailer that started out as a bookseller, is now selling food and alcohol in the UK. The development means that mobile shoppers now can order groceries online wherever they are in the UK.

The move comes just days after Amazon launched its grocery service, which has been a staple of Amazon.com in the US, in Germany.

Longer-lasting foods and household goods are among the more than 22,000 different products now sold in the UK by Amazon. Brands including Kraft, Netle, PepsiCo, Proctor & Gamble and Eurofoods are among those stocked.

The move extends Amazon’s UK reach dramatically in line with a vision of becoming “the world’s most customer-centric company” and offering anything a shopper might want to buy online.”

James Leeson, director of grocery at Amazon.co.uk, said: “Amazon.co.uk’s aim is to be the place where customers can find and discover any product they want to buy online, and with the introduction of this new store there are thousands of household, niche, ethnic and international grocery items, all available at the click of a button.

“With unlimited virtual shelf space, customers can choose from a wide variety of products, all of which benefit from free delivery. We will work tirelessly to increase the selection of grocery items available to be delivered direct to customers’ doors.” >>> Chloe Rigby | Thursday, July 08, 2010