10 Key Beliefs from the Brain of Jeff Bezos

BBC RADIO FOUR: Jeff Bezos is the richest person on the planet, heading up one of the most successful companies ever, Amazon. It’s no exaggeration to say that, without Bezos, Amazon may never have made its incredible journey from garage-based bookstore to multinational technology business. Going from “the everything store to the everything company”, as journalist David Baker puts it in Inside the Brain of Jeff Bezos, requires a mindset for risk, tactics, ambition and innovation that goes above and beyond.

Jeff Bezos’ aspirations are not even bound by gravity, as building “a road to space” is among his current preoccupations. How has Bezos positioned Amazon so successfully? Here are 10 credos that sum up the success of Jeff Bezos. » | November 24, 2020

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