But as Musk's 'bromance' with US President Donald Trump developed, so too has the company's image transformed in people's minds.
Antonia O'Flaherty explains.
Democracy is an illusion! It’s become a political system fostered by the élite, for the élite, in order to fool the people that they have a stake in the system. In actual fact, they have virtually none. The whole political system in the modern era, despite having noble beginnings, is now used to benefit the few at the expense of the many. – Mark Alexander, June 29, 2018