Peak Summer Season Is Here, but Where Are the Tourists?

Jul 27, 2025 | The U.S. Tourism Crisis: What’s Really Happening? It’s the peak of summer, but U.S. tourist hotspots are unusually quiet. Las Vegas, Niagara Falls, San Francisco, and other major destinations are seeing far fewer visitors than expected. Hotels are slashing rates, small businesses are struggling, and border crossings from Canada are way down.

In 2025, what should be a booming season has turned into a confusing and costly downturn. Many travelers — especially Canadians — are staying away, and even business owners say they don’t fully understand why. Rising prices, hidden fees, visa issues, political tensions, and safety concerns are all adding up to a tourism crisis that could cost billions.

Workers in hospitality, retail, and entertainment are already feeling the impact, with fewer tips, fewer shifts, and growing uncertainty.

This video dives into the data, the stories, and the bigger questions: Is this a temporary slump or a sign of long-term change in how the world sees the United States?