Saturday 22 May 2010

Tesco Supports U.K. Alcohol Rules

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Tesco is backing a ban on sales of alcohol at prices below cost. Photograph: The Wall Street Journal

THE WALL STREET JOURNAL: LONDON—Britain's biggest supermarket said it supports the U.K. government's plan to ban the sale of alcohol at prices below cost, in response to proposals designed to curb binge drinking and rowdy behavior.

Tesco PLC, the country's biggest retailer by market share, also said it would support any government move to set minimum prices on beer, wine, alcoholic cider and spirits—a measure that has been much-debated in the U.K., but not explicitly proposed by the country's new coalition government.

The U.K. has been struggling with a rise in alcohol consumption that many people contend is fueling public disorder and violence. Health experts say cheap supermarket alcohol, irresponsible barroom promotions and longer pub opening hours have contributed to the problem. Binge-drinking became an issue during the election campaign, with all the parties vowing to crack down. >>> Jeanne Whalen and Paul Sonne | Saturday, May 22, 2010