Thursday 22 July 2010

Put Away the Croquet Mallets, Diplomats Told, and Start Selling UK Plc

THE GUARDIAN: Cameron's drive for ambassadors in foreign outposts to focus on trade – and arms sales – gets a mixed reception

It's not exactly farewell to Ferrero Rocher, glittering receptions and the flashier parts of diplomatic life. But Britain's men and women in far-flung outposts are being ordered to work harder to promote trade, business and investment. Ethics may not be abandoned, but exports and contracts are now in, big time.

Taking its cue from David Cameron's wish to "refashion" Britain's external relations, the Foreign Office today confirmed the appointment of Simon Fraser, a top trade expert, as its permanent under-secretary – its senior civil servant. Colleagues described Fraser, 52, as a "platinum-level" technocrat whose experience in Paris, Brussels and in senior Whitehall jobs will help him galvanise his department into putting UK plc first.

It still seems unlikely, however, that any more than a handful of business people will be appointed as full-time ambassadors in the way that is common practice in the US.

William Hague, the foreign secretary, set out his stall in a speech in Tokyo last week, promising to "inject a new commercialism into the work of our foreign office and into the definition of … international objectives, ensuring that we develop the strong political relationships which will help British business to thrive overseas".

Hague followed this up with a speech to ambassadors at their annual conference and then with a message to every Foreign Office employee. These have clearly been noted. "Every submission and every brief for a visit now has to include the commercial interests," one senior official told the Guardian today. "The emphasis is new and genuine. It's being put into the bloodstream." >>> Ian Black and Richard Norton-Taylor | Thursday, July 22, 2010